We have 30 countries where we are a leader or co-leader around the world with a strong presence in key markets, mostly Eastern Europe, the EU, Russia, Middle East, North Africa and Southeast Asia. Speaking to VAN, messaging app Viber’s VP of global partnerships Cristina Constandache explains how her company monetises its product without dipping into chat logs, and why the mini-ecosystems creates by the likes of China’s WeChat are difficult to replicate in the West.įor many in Western markets, Viber is remembered as an early competitor to WhatsApp, but you’ve seen spectacular growth in many markets. Messaging apps have access to a potential goldmine of advertiser-friendly data, given the access they have to conversations between users, but most users are uncomfortable with the idea of their chats with friends being mined for advertising purposes.
